communication strategies of colleges and universities based on spatial and temporal distribution of s

The development of marketing strategies based on temporal and spatial student’s distribution is extremely important in order to win a niche the market educational services. object study information about place origin Henan Institute Science Technology students 2016 2020. data used are provided by Office Academic Affairs Technology, which selects identity admitted registered at university aggregation characteristics student enrolments analyzed, as well factors affecting quality flows, such geographic location, total number per year, publicity. paper uses analysis (ESDA), determines weight between districts. Global Moran’s I index was for analysis. carried out example province showed that graduates each city given year directly affects entrants (in 2020, largest school recorded cities Zhoukou Nanyang, had highest entrants). arrangement colleges universities identified main factor influencing recruitment institution. choice applicants their parents China also determined proximity large cities, convenient transportation, employment opportunities. It has been established advertising services an additional popularization attraction students. achievements should be highly summarized ensure all brand spread whole domain comprehensive manner. Different media selected different from places. Attention paid use new WeChat, Micro-blog, Tiktok etc. Also, significant role interpersonal communication mobilization enthusiasm increase popularity particular Colleges reflect themselves, correct time, actively establish complete, effective, dynamic evaluation mechanism marketing, improve strategies, including through surveys graduates, students, other stakeholders higher education.